Privacy Policy

Effective Date:  January 1, 2021

SDA Safety Solutions® recognizes that when you choose to provide us with personal information about yourself, you trust us to treat it responsibly.

This Privacy Policy explains the types of personal information that SDA Safety Solutions® and its affiliated companies collect about you, how we use, share, and protect this personal information, and the choices you can make about how we use and share this personal information.  This Privacy Policy governs personal information collected by any means, including, but not limited to, websites, mobile applications, and other online services that refer or link to this Privacy Policy, as well as information collected by other business functions of SDA Safety Solutions®, such as through our customer loyalty programs or when you speak with a customer service representative (collectively, the “Services”).

It is important that you read this Privacy Policy carefully, because anytime you use our Services you consent to the practices, we describe in this Privacy Policy.  Key jurisdiction-specific information about our privacy practices is available in our policy here.  In the event of any inconsistencies between the English-language version of this privacy policy and any local language version that we make available, the English-language version will prevail.

Information Covered by this Privacy Policy

This Privacy Policy is applicable to information collected by SDA Safety Solutions® and its affiliated companies.  This includes information collected: Through websites, mobile applications, and other online services that refer or link to this Privacy Policy.

Through the other business functions of SDA Safety Solutions®, such as through our customer loyalty programs or by customer service representatives Our Services may link to third-party websites and services that are outside our control.  In addition, we may have relationships with non-SDA Safety Solutions® entities that distribute SDA Safety Solutions®.  We are not responsible for the security or privacy of any information collected by such third parties.  You should exercise caution, and review the privacy statements applicable to such third parties.

Information We Collect

We may collect information about you and others and, if applicable, the computer or device you use to access our Services in a variety of ways:

You may provide us information directly.

We may collect information about you when you use our Services, make purchases, or view our online advertisements.

We may collect additional information about you in accordance with applicable law.

The manner of our collection and the type of information collected may vary by jurisdiction to accommodate local legal requirements.

Information you provide us directly

We collect information directly from you when you choose to register for our Services (for example, when you register for one of our loyalty programs), make a purchase, sign up to enter a promotion, submit your zip code to learn more about stores near you, or otherwise provide information directly to us. 

The following are examples of information you may provide us directly:

  • Name.
  • E-mail address, physical address and/or zip code, and phone number.
  • Username or password.
  • Age or birthdate, gender, occupation, and other demographic information.
  • Credit card or other payment information.
  • Other information about you, your family or others (such as product interests and where you typically shop for paint and coatings products).

You can choose not to provide us with certain types of information, but doing so may affect your ability to use some of the Services.

Information we collect when you use our Services or view our online advertisements

We collect information about your computer or device and your online activity, including through the use of standard Internet technologies, such as cookies, web beacons, and local stored objects.  The following are examples of the types of information that we may collect:

  • Your browser type and operating system.
  • IP address and/or device ID.
  • Your browsing behavior on our Services, such as the amount of time spent viewing our online Services, the links you click within our online Services, and the purchases and transactions you make through the Services.
  • Websites you visit before or after our websites.
  • SDA Safety Solutions e-mails you open and/or forward.
  • SDA Safety Solutions offers or links you connect to via e-mails.
  • Depending on your device settings, location information, such as your mobile device’s GPS signal or information about nearby WiFi access points and cell towers

Additional information we may collect about you

We may receive information about you from publicly and commercially available sources in accordance with applicable law.  In addition, we may collect other information you allow a third party to provide to us.  For example, if you choose to access or use social networking services, we may receive and store information that you allow us to receive through those services, such as your e-mail address.

We also may collect other information about you, your device, or your use of the Services in ways that we describe to you at the point of collection or otherwise with your consent.

All of the information we collect about you may be combined to help us enhance and improve our products and services and tailor our communications to you.

Use of Information

We may use the information we collect about you:

  • To provide you with services, products, or other materials you request (for example, completing your registration for a loyalty program and sending you product samples).
  • To communicate with you about our products, services, and promotions.
  • To customize your experience with our Services, including by providing you with relevant advertising on our Services and elsewhere.
  • To manage and improve your shopping experiences and our products, Services and offerings, including analyzing the use of our products and services, and determining the effectiveness of our advertising.
  • To protect the security and integrity of our Services.
  • To enforce our legal rights.
  • Otherwise with your consent.

Please see Your Choices & Rights in Your Information below for information about the choices you may have in relation to our use of your personal information.

Sharing of Information

SDA Safety Solutions® may disclose your information in the following circumstances:

  • Affiliates. We may share information within SDA Safety Solutions® among our various businesses and affiliated companies, including, for example, to provide you with our product and service improvements. Service.
  • Providers.  We rely on third-party service providers to perform a variety of contractual services on our behalf.  To do so, we may need to share your information with them.  For example, we may rely on service providers to fulfill our product and service requests, process your credit card and other payments, answer your questions, send e-mails on our behalf, and analyze data to improve our products and services.
  • Other Parties When Required by Law or as Necessary to Protect Our Services.  There may be instances when we disclose your information to other parties:
  • To comply with the law or respond to legal process or a request for cooperation by a government entity.
  • To prevent fraud or verify and enforce compliance with the policies governing our Services.
  • Where permitted by law, to protect the rights, property, or safety of SDA Safety Solutions®, or any of our respective affiliates, business partners, customers or employees.
  • Other Parties In Connection With A Corporate Transaction.  We may disclose your information to a third party in the event we sell or transfer all or a portion of a business or our assets to a third party, such as in connection with a merger or in the event of a bankruptcy reorganization or liquidation.  In certain jurisdictions, consent is required for this sharing of information.  We will collect your consent when required by applicable law.
  • Other Parties With Your Consent At Your Direction.  In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you consent to or request such sharing.
  • Aggregated and Non-Personal Information.  We also may share data in a manner that does not identify you (for example, information that has been aggregated with other records) for general business purposes.  For example, we may disclose the number of visitors to our websites or other Services.